Are you thinking about making a teaser? Are you looking for the best video ad?
Instagram, Facebook and other social networks have billions of video content views every day. And on YouTube alone, viewers spend more than a billion hours watching video every day, which is a high volume of video activity and a great opportunity for businesses to connect with audiences through teasers and promotional videos. As a result, making a teaser and publishing it is very important.
Do you have a promotional video for your brand?
Before the internet, TV commercials were the go-to for promotional videos. But with the increasing development of social media marketing, making teasers took different forms.
Promotional teasers can have many benefits for your brand, the most important of which are the following:
Increase brand awareness
Reaching the target audience
Introducing your products or services in an attractive and informative way
Building trust and credibility
Drive traffic to your website
And finally increase sales
Now that we know the benefits of making a teaser for our brand, the question arises for us, how to make a suitable teaser for our business?
The first thing we should pay attention to is to know our target audience. Who do you want to watch your video? What is important to them?
The second important point is to specify the goal. Is your goal to increase brand awareness? Do you want to increase sales?
Create your own message. What do you want to tell your audience? Your message should be clear, concise and convincing.
Tell your story correctly. People love stories, so it’s a great way to introduce your brand. Your story should be emotional and attract the audience.
If you want your teaser to be remembered, use high-quality videos. Your video should be professional and well-made. You don’t need to hire a fancy film crew, but you do need to make sure your video has good lighting, sound, and editing.
And finally share your video on different media.
Examples of great promotional videos
Templates for making teasers
Teaser formats have a direct relationship with your purpose and message, so before choosing the desired format, it is better to determine your purpose for making teasers and your advertising message. As a result, you will be more confident in choosing the format and type of your teaser and you will get the desired result at the end of the work.
Brand Introduction Video: Who is your brand, what does it do and why should they care? In this model of videos, you will answer these basic questions.
Product or service video: In this video, you showcase your products or services and explain how they work.
Customer Story Video: Tells the stories of customers who have used your products or services and received positive results, which can be a great incentive for future customers of your brand.
Behind-the-scenes video: This video gives your audience a glimpse into how your brand works and the people who work at it. How to create curiosity and raise questions? It can drive a flood of traffic to your website or other communication channels. While answering this curiosity, you can use trust-building techniques and turn viewers into customers. For example, we can mention Firoz company, which made its employees part of its branding.
Animated Video: This video uses animation to introduce your brand, products or services in a creative and engaging way. Of course, be sure that a well-made animation communicates with a wide range of your customers and is not specific to a specific age group.
All kinds of promotional teasers
Just as movies have different styles and genres, Taligati teasers are no different from movies. Any style and model depending on your product or brand identity can be an effective factor to attract and stabilize your audience. Keep in mind that different types of teasers can be used for different purposes, which will ultimately increase the variety of your videos.
Real scenario oriented
Organizational teaser
Industrial product introduction teaser
Industrial production line teaser
Real musical
Industrial real
Consolidated real
3D animation
2D motion graphics
Stop motion
In addition to the mentioned points, the following can also help the dynamics of your teaser:
Advertising teasers should be short and concise to attract the attention of the audience.
Use attractive images and music. Images and music can help to create an attractive and memorable advertising teaser because engaging the visual and auditory senses is one of the most important tools to be engraved in the audience’s mind.
Motivate your audience and encourage them to take action. At the end of your teaser, tell your audience what to do, such as visit your website, buy your product, or sign up for your service.
As a result, promotional teasers are a powerful tool for marketing your brand that can help you introduce your brand to the target audience and promote your products and services. If you don’t have a promotional teaser for your brand yet, it’s time to create one with our help.
