Advertising photography is a branch of photography that is done to introduce and promote products, services or brands. Using different techniques and equipment, this type of photography creates attractive and captivating images of products or services that attract the attention of the audience and ultimately lead to an increase in sales or brand popularity.
The importance of photography
Photography plays a very important role in the success of businesses in today’s world. In the era of communication, image is one of the most important advertising tools and photography can fulfill this need well.
Photography can bring the following benefits to businesses:
Increase brand awareness
Attracting new customers
Increase sales of products or services
Improve brand credibility
Types of advertising photography
There are different types of photography, each of which is used for specific purposes. Some of its most important types are:
Product photography: This type of photography is used to introduce products to customers.
Advertising photography: This type of photography is done to promote a product, service or brand.
Industrial photography: This type of photography is used to introduce industrial processes or industrial products.
Architectural photography: This type of photography is used to introduce buildings or architectural spaces.
Tourism photography: This type of photography is used to introduce tourist attractions.
Photography stages
Photography is usually a complex and multi-step process that includes the following steps:
Assessing the client’s needs: The first step in photography is assessing the client’s needs. The photographer must get to know the target and audience of the advertisement in order to be able to create images that suit the needs of the customer.
Ideation: After examining the customer’s needs, the time for ideation comes. According to the purpose of advertising, the photographer should provide ideas to create attractive and catchy images.
Planning: After ideation, it’s time to plan. The photographer must prepare the necessary equipment and facilities for photography and formulate a plan for the implementation of advertisements.
Photography: The main stage of photography is the photography stage. The photographer must create attractive and captivating images using different techniques and equipment.
Editing: After photography, it is time to edit the images. The photographer should optimize the images using editing software so that the images have a good quality.
