360 degree campaigns in marketing are strategies that use a combination of different media to reach the target audience. These campaigns are very effective due to wide audience coverage and increased brand awareness.
Media used in 360 campaigns
A variety of offline and online media can be used in 360 degree campaigns. Some of the most common media used in these campaigns are:
Offline media
TV, radio, newspaper, magazine, environmental advertising, print advertising, etc.
Online media
Click ads, display ads, social networks, content marketing, email marketing and…
Advantages and disadvantages of 360 degree campaigns
360 degree campaigns have many benefits, including:
Wide audience coverage: These campaigns can reach a wide range of audiences due to the use of a combination of different media.
Increase brand awareness: 360 degree campaigns can effectively increase brand awareness.
Strengthening the brand: These campaigns can help strengthen the brand and create a positive image of it in the minds of the audience.
Among the disadvantages of 360 degree campaigns, the following can be mentioned:
High cost of running a campaign: Running a 360-degree campaign is usually expensive.
Need for careful planning and coordination: Running a 360-degree campaign requires careful planning and coordination so that brand messages and images are conveyed to the audience in an integrated and coherent manner.
Design and implementation stages
work order
RFB Order
First, the work order is done by the customer.
research and invastigation
Research & Investigation
- Definition of goals and target audience
- Analyzing brand personality
- Reviewing or creating brand vision and positioning
- Review past creative actions and results
- Market analysis
- Examining competitions and trends
- Identifying opportunities and unmet needs
Budgeting & Schedule
Budgeting & Schedule
- Determining the final implementation budget
- Preparation of release schedule
Ideation and creativity
- Production of creative concept based on creative brief strategy
- Create a visual approach
- Brainstorming and ideation
- Content production (campaign slogans_slogans_scenarios...)
- Finalization of ideas based on employer's comments
Media Planning
Media Planning
- Determine frequency, benefits and budget
- Determining the target media
- Designing a timeline for content circulation in the media
- Review past creative actions and results
- Survey of geography and seasonality
Production
Production
- Production planning
- Pre-production including photography, videography, text speech recording and...
- Producing advertising items including graphic designs, TV teasers and...
- Presenting production content to the employer and receiving their comments
- Finalization of production items based on the comments of the employer
Run the program
Launch
- Signing contracts with media owners
- Supervision
- Implementation control measures
