National SMS sending system and SMS Plus
SMS marketing or short message marketing (SMS) is a type of marketing that businesses use to send advertisements to customers via SMS.
Like email marketing, SMS marketing is optional and customers must sign up for it. However, unlike email marketing, SMS messages are much shorter and likely to engage audiences sooner than emails. Like any other marketing, SMS marketing is effective when your messages are carefully designed and sent to the right customers.
SMS marketing should not replace your emails. Because emails have a longer text, they will always have their place. But SMS can be a good complement to a larger strategy, especially if you carefully segment your customers by, say, buying behavior or location.
Advantages of SMS marketing
One of the advantages of sending SMS is that this method is fast. Unlike social media or email marketing, you don’t need to design any images, and text messages have a low character limit, so you don’t need long text either. SMS messages are quick and easy to produce and send.
Other tips
In addition, note that texts can reach your audience faster than an Instagram post or an email. Your customers receive instant notifications on their phone when they receive a text message, but they have to take the extra step of opening a social media app or email client to see other marketing methods.
