What is SEO?
Before defining SEO, it is better to know why we need SEO. For example:
Suppose you come across a question that you don’t know the answer to, what is the first solution you think of? Almost most people unconsciously go to their smartphone and search their question in Google.
We turn to Google for almost all of our questions. So it’s no surprise that business owners everywhere are struggling to get their website visible on Google. This is exactly what SEO or Search Engine Optimization brings you.
The first step to achieving competitive SEO is building a website on a platform that allows for easy content updates and provides the tools you need to optimize site elements.
After building and providing the first steps of your site, you need to pay attention to many small details such as data, keywords, photos and even links that can help improve your rankings.
SEO stands for Search Engine Optimization, which means site optimization for search engines. SEO is a process that aims to improve a site’s ranking in search results. When a user searches for a term in a search engine such as Google or Bing, the search engine displays the most relevant and useful results on the search results page. A higher site rank means that a user is more likely to view that site.
Multisectoral actions
SEO includes a set of actions that can be taken to improve a site’s ranking. These actions can be divided into two general categories:
On-page SEO: These actions include improving the structure and content of the site. For example, using relevant keywords in the title, text and URL of the site, creating high-quality content and optimizing the loading speed of the site.
Off-page SEO: These measures include increasing the number and quality of incoming links to the site. For example, creating quality content to be shared by other sites, participating in social networks and doing click ads.
SEO is one of the most important success factors in online marketing. By optimizing the site for search engines, it is possible to increase the incoming traffic to the site and create more business opportunities.
Benefits of SEO
Increase traffic to the site
Increase brand awareness
Increase conversion rate
Reduce marketing costs
How to learn SEO?
To learn, you can use different sources. Educational resources include books, articles, online courses and face-to-face training. You can also use the services of professional SEO experts in Nik Hanar to improve your site’s ranking.
SEO is a complex and ever-changing process. However, by learning the basics and applying them to your site, you can improve your site’s ranking and increase traffic to your site.
